New Partnership: Victoria Beckham for Target Line – Women & Children Apparel
Today, Target announced a collaboration with the beautiful Victoria Beckham on an apparel collection called “Victoria Beckham for Target.” This is exciting news for TargetStyle enthusiasts that have been supporting the multiple collaborations over the years (Lilly Pulitzer, Marimekko)
The new line will feature more then 200 clothing apparel for women and children. “The collection reflects the essence of the Victoria, Victoria Beckham line, with easy-to-wear dresses, rompers and playful tops and bottoms for women, and corresponding styles for girls, toddler and baby.” This is amazing considering her Victoria Victoria Beckham line ranges between £400 GBP to £1,500 GBP. She’s now discovered a way to appeal to the working, fashionable women in the US market at affordable prices. Her designs incorporate fringes and ruffles for a more playful look, yet the silhouettes are crisp to extend the body. Her style is a little more modest lately, speaking more to those with simple taste for key pieces. As a result, she’s one of our favorite designers.
Why This is Important For Her Brand
It’s important to note that high fashion brands like hers are working to expand their target audience. The goals of appealing to the working class while maintaining the attention of the high spenders is a difficult one. This can be achieved through co-branding (as she has done) or create mult-tiered brands. We’ve found that quality is still favored, but the designs are on different leagues. Either way, we’re so excited and have marked our calendars!
From the Target.com website:
Victoria Beckham for Target ranges in price from $6-$70, with most items under $40, and will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com, with select pieces available for global shoppers via VictoriaBeckham